DirecTV, Dish Partner on Political Ad Sales

The satellite TV operators call the venture "a fiscally compelling alternative to local broadcast." Satellite TV giants DirecTV and Dish Network said Monday that they will partner on selling political advertising. They will "offer an addressable advertising platform of unprecedented scale and reach for political campaigns," the companies said. "The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DirecT...